Review automation for local businesses

Get the reviews your work has already earned.

Many happy customers would leave a review if asked. We'll ask, in your name and at the right time, so the next person searching Google picks you.

15-minute call. See how we can boost your business.

  • High conversion rate
  • Replies in your voice
  • Personal thank-yous
  • Text & email asks
  • Dynamic follow-ups
  • Review reactivation
  • Social media posting
Sound familiar?

Your customers leave happy. Google never hears about it.

  • Too few reviews

    You have to prove yourself to every customer from scratch, and new customers have a harder time finding you on Google.

  • No time to ask

    You're already wearing every hat. Chasing reviews never makes the list.

  • Losing out on Google

    Your work is better. A new customer only sees who has more stars.

    “More reviews and positive ratings can help your business’s local ranking.”

    Google Business Profile Help (opens in a new tab)

How many reviews are you sitting on?

Rough numbers are fine. Nothing you type leaves this page.

You've served about 1,584 customers.

Example

1,398 of them never left you a review.

That's about 1 review for every 9 customers.

Let's start asking
Review reactivation

The reviews you're missing are in your customer list.

In your name, we work through your whole customer list, including everyone who never got around to it. Newest first, a few each day, so fresh reviews arrive at a natural pace.

  1. Today

    Hand us your list

    Sign up, then one onboarding call. We write the first message with you.

  2. Day 3

    Reviews start coming in

    Past customers leave the reviews they never got around to. We reply to them in your voice.

  3. Day 7

    New customers trust you sooner

    They see fresh five-star reviews before they ever call or walk in. Less time proving yourself, more yeses.

How we ask

The way we ask matters.

The usual ask

How we ask

  • A face they know from your business
  • Their own name on it
  • Thanks first, ask second
  • One tap, no hunting for your profile

A link is easy to ignore. A thank-you from you, with their name on it, is hard not to answer.

What you get

Good work, finally on the record.

Everything between a happy customer and a five-star review, handled.

Happy customers, now on Google

Past customers and new ones, asked at the right moment.

  • Review reactivation for your whole customer list
  • A thank-you with their name on it, at the right time
  • A one-tap link by text and email

Off your plate, start to finish

No chasing, no awkward asks.

  • Easy follow-ups: a gentle reminder if they haven't reviewed yet
  • Replies to new reviews, in your voice
  • Posted automatically for 4 stars and up, or however you prefer

Reviews that win the next customer

Your best reviews, working where people decide.

  • More visibility in Google's local rankings
  • A review showcase on your website
  • New reviews posted to your social pages Growth + Pro
How it works

Three steps. You only do the first, in a single onboarding call.

  1. Connect

    You

    On the call, link the software you already keep customers in, so past customers and new ones come in together. A spreadsheet works too.

  2. Ask

    Us

    Past customers hear from you gradually. New customers get asked at the right time for your business, with a gentle reminder if they forget.

  3. Automate

    Us

    We reply to new reviews in your voice and share the best on your website and social pages Growth + Pro. It keeps running as you make new sales.

Justin Suh, founder of Vello Digital, writing in a notebook at his desk, laptop open beside himJustin smiling outdoors with a companion, in front of a wooded hillsideJustin presenting at a lectern with another speaker
Who you're working with

You'll work with me, not a ticket queue.

I'm Justin. I started Vello because owners often don't have the bandwidth to ask every customer for a review, follow up with them, reply on Google, and repurpose their reviews to social media.

All the asking, tracking, and posting can be hard for employees to do 100% of the time. We get it done all the time, every time, without fail. Owners just want it to be taken care of, and that is simply what we do.

I set up every account myself and tailor your messages with you so that we get the most value out of every request.

Justin SuhFounder, Vello Digital · Pennsylvania

My promise

You pay nothing until your first new 5-star review. Only texts are billed before then, at cost. No contract, and you can cancel anytime.

Pricing

Every plan asks, follows up and replies. Pick the size that fits.

You pay nothing until your first new 5-star review.

Only texts are billed before then, at cost.

Starter

$99/mo

Up to 50 new customers asked each month

Choose Starter

Next: pick a time for a free 15-minute call.

  • Review reactivation for your whole list
  • Automated requests by text & email
  • Dynamic review follow-upsA gentle reminder if they haven't reviewed yet
  • Personalized image requestsA thank-you photo with their name on it
  • Auto AI review repliesIn your voice, posted automatically for 4 stars and up
  • Review showcase for your website
  • Custom CRM integrationConnects the software you already use
  • Access to ZapierLinks thousands of other apps

Growth

Recommended

$179/mo

Up to 100 new customers asked each month

Choose Growth

Next: pick a time for a free 15-minute call.

  • Review reactivation for your whole list
  • Automated requests by text & email
  • Dynamic review follow-upsA gentle reminder if they haven't reviewed yet
  • Personalized image requestsA thank-you photo with their name on it
  • Auto AI review repliesIn your voice, posted automatically for 4 stars and up
  • Review showcase for your website
  • Custom CRM integrationConnects the software you already use
  • Access to ZapierLinks thousands of other apps
  • Social media review postingYour best reviews, posted to Facebook and Instagram
  • Monthly summary of new reviews

Pro

$279/mo

Up to 300 new customers asked each month

Choose Pro

Next: pick a time for a free 15-minute call.

  • Review reactivation for your whole list
  • Automated requests by text & email
  • Dynamic review follow-upsA gentle reminder if they haven't reviewed yet
  • Personalized image requestsA thank-you photo with their name on it
  • Auto AI review repliesIn your voice, posted automatically for 4 stars and up
  • Review showcase for your website
  • Custom CRM integrationConnects the software you already use
  • Access to ZapierLinks thousands of other apps
  • Social media review postingYour best reviews, posted to Facebook and Instagram
  • Monthly summary of new reviews
  • Setup for multiple locations

No contract. Cancel anytime.

Not sure which fits? Book a free demo
FAQ

Questions owners ask first.

Can't find yours? Get in touch

Start here

Who is Vello for?

Local businesses that do good work and want their reviews to show it: home services, shops, salons, rentals and tours, and more. It works the same whether you're on your own or running several locations or a franchise.

Does it work with the software I already use?

Most likely. If your CRM, booking or invoicing software is on Zapier, we can connect to it. Zapier links thousands of apps, including Jobber, Housecall Pro, QuickBooks Online and Square. Search for yours on Zapier. No software at all? A spreadsheet of your customers works too.

Do I have to book a demo first?

No. The demo is a free 15-minute call to see if Vello fits your business, and you can skip it. The one call you do need is your onboarding call, where we set everything up with you. Book your onboarding call

How soon will I start getting reviews?

Requests start going out as soon as you're set up, beginning with your past customers, so that's usually where your first reviews come from. Email can start the same day. Texts start once US carriers approve your business for texting, which usually takes a few days to a week.

Can you keep bad reviews off Google?

No, and be careful with anyone who says they can. Google's rules don't allow asking only the customers you expect to be happy, and breaking them can get reviews removed or a profile suspended. We never choose who gets asked based on how they felt about you, so your rating stays real. Unhappy customers often review without being asked; asking everyone gives your happy ones the same nudge.

When do I start paying?

When your first new 5-star review comes in. Your first month is charged that day, then monthly from there. A review with fewer than five stars doesn't start billing. The only cost before then is texts, billed at cost as they're sent. If no 5-star review arrives in your first 30 days, you can walk away and owe nothing more.

Is there a contract?

No. Plans are month to month, and you can cancel anytime in your account or by emailing [email protected]. The reviews you've earned stay on your Google profile.

How do the plans differ?

Mainly by how many new customers we ask each month: up to 50, 100 or 300. Pick the one that matches a typical month for you. Every plan includes reactivation of your whole customer list, reminders, AI review replies and the rest. Growth and Pro add social posts of your reviews and a monthly summary, and Pro adds setup for multiple locations.

Show 19 more questionsShow fewer questions

Is Vello right for me?

Do I need a Google Business Profile?

Yes. It's your listing in Google Search and Maps, and it's where your reviews appear. If you don't have one yet, we'll help you set it up on your onboarding call, for free.

Do you handle Yelp, Facebook or other review sites?

Not right now. We focus on Google, because that's where people search for local businesses, and your reviews there show up in Maps too.

Which countries do you work in?

The United States, for now. Texting rules differ from country to country, and we only send messages where we know each one meets them.

Are you HIPAA compliant?

No. Vello isn't set up to handle patient information, so it isn't a fit for practices that need HIPAA compliance.

Getting started

How long does setup take?

One onboarding call, usually about 30 minutes. On it, we connect your Google profile and your software, and you send us the photo for your thank-you image. We build the rest. If your software needs more work to connect, we finish that after the call.

How many reviews should I expect?

It depends on how many customers you've had, how recently, and how happy they were. On the demo, we'll look at your numbers and give you an honest estimate.

How the asking works

When do new customers get asked, and how often?

A trigger we pick for your business sets it off: for example, a set time after their payment comes through, or when the work is marked complete in your CRM. Each customer gets one request by text and email, with your thank-you photo and a one-tap link. If they haven't left a review, follow-ups go out, usually 2 to 7 days apart. We set how many and how often to suit your business, and can change them or the trigger anytime. Nobody gets asked every week or every month.

Won't messaging my past customers annoy them?

It's one friendly message from you, with their name on it, and only the follow-ups you choose, spaced days apart, if they don't answer. Anyone can reply STOP and they're never messaged again. It reads as a thank-you, not an ad.

How fast do you work through my customer list?

We start with your most recent customers and send a few each day, so new reviews arrive at a natural pace rather than all at once. A few hundred customers take about two weeks, and a few thousand about two months. Each one gets the same thank-you photo and one-tap link as your new customers.

What about customers I see every week?

They won't be asked every week. They get the same request as anyone else, set off by the same trigger, with the same follow-ups, and how long before they can be asked again is set to suit your business. Once they leave a review, they're marked as reviewed and never asked again.

What if someone already left me a review?

When a new review comes in, we match it to the customer and stop asking them. Google doesn't tell us who reviewed you before you joined, so send us those names and we'll leave them out.

What happens when someone leaves a bad review?

Automatic replies go out for reviews of 4 stars and up, and we can change that on request. A quick, calm reply shows the next customer how you treat people, and gives you the chance to make it right.

Pricing and billing

What counts toward my monthly limit, and what if I go over?

Each new customer we ask counts once, reminders included. Your past-customer list doesn't count. If you go over, there's no overage fee. We'll let you know, and you can choose whether to move up a plan to fit your business.

Are texts included in the price?

No. Texts are billed at cost, with no markup, from your first message: about 3 to 6 cents a text, or $3.20 to $6.40 per 100. Working through a big customer list costs the most, so we can email your older customers instead of texting them to keep it down.

Do you offer pricing for multiple locations or franchises?

Pro includes setup for multiple locations. If you run several locations or a franchise, get in touch and we'll build a plan around it.

Are prices in US dollars?

Yes, all prices are in USD.

What's included

What's a personalized image request?

It's the photo that goes out with each request: you or your team, with the customer's name added, like "Thank you, Sam!" on a tablet you're holding. A familiar face and their own name get noticed in a way a plain link doesn't. Send us one photo on your onboarding call, and we add each customer's name automatically.

Can I show my reviews on my website?

Yes. Every plan includes a review showcase: a small block for your website that shows your latest Google reviews and updates itself. We'll send you the code to paste in, or help you add it.

What's social media review posting?

On Growth and Pro, your best new reviews become branded posts for Facebook and Instagram, made with your own photos and logo. You choose when they go out, and whether to approve each one or let them post on their own.

Get started

Your next customer is reading your reviews right now.

Let's give them more to read!

  • Your whole customer list, asked newest first
  • New customers asked at the right time
  • Easy follow-ups if they forget
  • Replies in your voice, best reviews shared

15-minute call. See how we can boost your business.

Need to book your onboarding call? Click here